ZF announced the launch of its Employer Branding Metaverse. This state-of-the-art virtual environment is set to redefine the standards of talent acquisition and employer branding by merging innovative technology with interactive candidate engagement. Beyond reading about On the career website, candidates can now dive into a virtual world tailored to showcase the essence of the brand, the corporate culture, and the exciting opportunities that await them.

Akash Passey, President, ZF Group India noted, “We are pleased to announce the launch our ZF Metaverse India Space – a virtual initiative to attract and develop talent. This immersive virtual space will allow potential candidates to experience ZF’s company culture, work environment and services first-hand. In our virtual world, candidates will get a real-time glimpse into what it's like to work at ZF Group. They can virtually interact with hiring managers, understand the various positions and career options open to them, and get a feel of our collaborative work culture and innovative practices that impact the future of mobility. The Metaverse is a perfect example of how technology can create a truly unique and engaging experience for our future workforce."

“The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world,” remarked Martin Maas, Head of Employer Branding, ZF. “This initiative highlights our commitment to innovation, not only within our product lines, which already benefit from X-Reality solutions, but also in our recruitment and employee engagement strategies.”

At the heart of the Metaverse lies a central hub, serving as a global space where visitors can explore comprehensive information about the company's objectives and worldwide presence. This core feature is complemented by five regional spaces, each dedicated to spotlighting specific countries and regions where ZF operates. These tailored zones are crafted to showcase the company's extensive footprint and inclusive culture, catering to local nuances and professional opportunities.

The Metaverse environment is enriched with various interactive features aimed at enhancing user engagement, including:

Direct Recruitment Tools: Prospective candidates can conveniently schedule one-on-one meetings with recruiters through an integrated online calendar available within each regional space. Candidates have the flexibility to choose between video meetings or immersive Metaverse interview rooms, where they can interact using avatars.

Employee Spotlights and Live Events: The platform provides glimpses into the lives of employee ambassadors and hosts live events to foster real-time interaction and engagement, offering valuable insights into the company's culture.

Interactive Coin Game: Users can engage with content and earn coins, gamifying the learning experience about the company's milestones and innovations, thus promoting active participation and knowledge acquisition.

Beyond external recruitment efforts, the Metaverse platform serves an internal function by hosting virtual career fairs, allowing hiring managers to showcase open positions and engage directly with internal candidates in confidential virtual interview rooms. This initiative underscores the company's commitment to internal mobility and career development, facilitating opportunities for growth within the organisation. Furthermore, on-going development is underway to expand internal use cases for global deployment.

For ZF Group, it is paramount to create new opportunities for employees and attract top talent to support the company's transformation, particularly in future-oriented technology domains. The development of the new Metaverse platform has largely been driven by internal resources, aligning with the company's objectives and priorities in talent acquisition and internal advancement initiatives.