We plan to grow our production capacity by 80%

  • Interviews
  • Feb 25,23
A brainchild of Srinivas Rao, Fluconn Rotary Devices was established in 1982 to manufacture rotary unions, which are used for transfer of fluids while in rotation motion. In this interview, Srinivas Rao, Managing Director, Fluconn, shares more information about the company's products and plans to tap new market opportunities.
We plan to grow our production capacity by 80%

Kindly brief us about your company.
Established in 1982, Fluconn Rotary Devices has been a pioneer in the field of rotary unions manufacturing in India. Over decades we have built a legacy of quality products and a large base of satisfied customers. We offer rotary unions across various media like water, steam, hydraulic and pneumatic. Our range of rotary unions finds applications in steel, paper, plastics industries amongst others.

What is the USPs of your company? How do you contribute to the growth of the Indian manufacturing sector?
At Fluconn, our great strength lies in the agility of the organisation. As a result over years we have built a reputation for developing and delivering custom built complex rotary unions, rotary distributors and multi passage Unions for special purpose machines (SPMs). We offer a viable alternative for OEMs and manufacturers to locally source at lower cost with faster access to support services.

How do you intend to expand your exports?
Since 2015, exports are a steadily growing segment for Fluconn. We have established partnerships with distributors and sales representatives to build presence in international markets. With the help of our associates we now have direct customer engagement and ability to participate in tenders.

Could you please share with us information about your new innovations or products/solutions that you have launched in 2022?
2022 has been an exciting year for us at Fluconn. We developed a new product line for automotive solutions. After successful trials with OEM partners, the first commercial batch has been delivered in Q4 2022. The automotive sectors offer the opportunity of large volumes and we expect this product vertical to be a high growth area.

Sustainability is gaining traction in the industry. How is your company gearing up for sustainability?
While a new buzzword for many, sustainability for us has been at the core of our operations for decades now. We operate with zero waste policy, recycling 100 per cent of metal scrap and using recycled material where possible. Future plans involve investment in solar to offset our electricity consumption. As rotary unions are made of solid metals another key initiative is to redesign across our product portfolio to reduce weight which will have also have a knock on beneficial effect of reduced freight and transportation cost, directly reducing our carbon footprint.

SMEs are the backbone of India's manufacturing sector. What are your suggestions to the Government (union as well as state) to make SMEs stronger? Also, what is your vision for the Indian manufacturing sector for 2025?
The SMEs are the engine of Indian manufacturing sector. Post pandemic we have seen strong momentum in the manufacturing sector. Along with the Make in India initiatives, to sustain this momentum specifically in the SME segment, the government could do more to provide support to SMEs. In my view as an SME we typically struggle with -

  • Visibility in the international market
  • Access to credit at attractive rates
  • Mechanism to offer protection against defaults from domestic as well as international buyers
  • Addressing these issues by creating a comprehensive trade platform or a marketplace under the aegis of the government will go a long way to boost the confidence of the SME manufacturers. In a competitive landscape such a market place can help Indian manufacturers attract more interest from global buyers who in return get the benefit of dealing with credible manufacturers. A game changer of this nature can propel the sector forward to a higher growth rate and contribute heavily to India’s target of becoming a $5 trillion economy.

    What are your long term vision/goals for your company?
    Over the last five years we have increased our investments in upgrading the plant and machinery. We have invested in a comprehensive testing facility that allows us to conduct in house testing for products with extremely high pressure or rpm. We are also starting the second phase of expansion of our production facility. On completion of this phase in Q2 2024 we intend to increase our current production capacity by 80 per cent. We have laid the foundations.

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