Voltas Ltd, a Tata enterprise, and Benninger AG, a leading Swiss textile machinery manufacturer, have announced entering into a distribution agreement for sales and marketing of Benninger's products in India. The co-operation will focus on leveraging Benninger's ability to provide leading edge products and the long-standing expertise in 'continuous wet processing' while building on Voltas' established sales and marketing network across the country.

Commenting on the association, Mr Gerhard Huber, CEO of Benninger AG said, "This association adds the required market reach for our established portfolio of products and thus expands the company's position as a market and technology leader. We are confident that this association for sales and marketing, along with the responsive customer focused local service & support provided by the local subsidiary Benninger India Pvt Ltd would be a win-win situation for the two companies and our customers too."

Mr C Kamatchisundaram, Senior General Manager (Operations) of Voltas Ltd added, "This association would help us to offer truly world class solutions in continuous processing to the textile industry. Voltas' sales and marketing strengths combined with leading edge products from Benninger would make us a preferred choice for customers from the Indian textile industry."

Switzerland-based Benninger Group has been the textile industry's leading partner for more than 150 years with branches and service representatives across the globe. The company develops and manufactures textile processing, finishing and cord production ranges and provides complete system solutions. Voltas is one of the world's premier engineering solutions providers and project specialists. Based on its long-standing and excellent customer relations, Benninger India and Voltas network would be the key contacts for Indian customers for sales and marketing.