Mumbai, May 2017 – Ugam, a global leader in data and analytics, today announced that it has won the IMC Digital Technology Award in the 'Emerging Technologies' category, for its proven success in driving impactful retail decisions using its machine learning algorithms.

Ugam's pioneering machine learning algorithms have successfully enabled retailers to make confident business decisions in a changing retail environment. Big data is synthesised into effective solutions using a variety of algorithms including attribute extraction, product classification and clustering, image and sentiment analysis and text similarity. These solutions can be applied across product assortment, pricing, content and marketing.

By combining machine learning algorithms with human intelligence and providing solutions at scale with speed and accuracy, Ugam's offering is truly unique.

"Retailers are increasingly embracing newer techniques like machine learning to improve market share and margins and increase employee productivity," said Sunil Mirani, CEO of Ugam. "In instances where our proprietary technology has been deployed, large retailers are able to identify opportunities that could increase performance by 10 to 12 per cent."