Tata BlueScope Steel, a joint venture between Tata Steel and BlueScope Steel has announced launch of a new logo for its corporate brand and its coated steel business.

Speaking about the new logo, Mr. Harish Pathak, Managing Director, Tata BlueScope Steel, said, "The new logo represents our coated steel business and embodies the key brand attributes of Aesthetics, Trust and Flexibility. It aligns with the high customer value that we offer through our aesthetically pleasing steel solutions and will connect with our customers and stakeholders. The new logo captures the Company's vision to achieve leadership position in the Coated Steel Business and its applications."

Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel, Australia in the field of coated steel, steel building solutions and related building products. The company operates in the SAARC region, and has three business divisions namely, Coated Steel, Building Solutions and Building Products.