Pune - September 2013 - Storopack, a German company, specialising in the field of protective packaging, is establishing its own location in Pune, India. This move is part of the company's strategy to get a foothold in developing markets. The protective packaging specialist already has renowned national and international clients with subsidiaries in India. "The Indian economy is at a turning point. Market participants need to increase their competitiveness in order to keep pace with the huge development. This includes a professional protective packaging solution, which consistently increases the value of the company. Storopack offers the perfect solution for this," explains Frank Imkamp, President of Storopack Asia. "Storopack India is being launched at a strategically favourable time," he added.

On Independence Day, 15th August 2013, a five-man team began work under the leadership of Dipin Kalra. In the launch phase the company in Pune will initially be offering the AIRplus? and PAPERplus? products. The FOAMplus? products and other system integration services will follow later. On a floor space of 210 m? there are not only offices, but a workshop for equipment maintenance and repair, as well as a showroom in which key products are presented.

Internet trade and the rapid development of industrial manufacturing offer great market potential. Storopack is working with distributors in order to cover the vast geographical area of the country. The plan is to obtain five distributors for the most important economic regions and the central region of India by the end of 2013. "This move is another milestone in the history of our company. We are learning how to take advantage of the enormous opportunities of these developing economic regions," confirms Imkamp.

The company supplies demand-driven equipment solutions covering everything from single workstations through to the design and implementation of packaging lines integrated into a company's intralogistics and equipped with manual, semi- and fully automated infeed packaging systems. Specialised application engineers of Storopack ensure that the entire work flow takes place in keeping with economic and ergonomic principles (working comfort) in order to constantly improve the customers' protective packaging process.

Storopack is an international group with headquarters in Metzingen, Germany. The family firm was established in 1874. Today the packaging business has locations in North America, South America, Europe and Asia. Its products are available through distributors in over 40 countries.

Storopack India Private Limited, Pune. Tel: 098236-71144. Email: packaging.asia@storopack.com