Standard, a brand of Havells India Ltd, a US$ 1 bn plus company, today announced its foray into "Copper Flexible Cables" biz in Indian Market. The company is introducing a range of "High Temperature Resistant (HTR) Flame Retardant Cables" that is designed confirming to national and international standards.

Standard (HTR) FR cables are specially designed to sustain high temperature rise that occurs when the voltage is low but the current passing through wires is high leading to a rise in temperature of the conductor. Ordinary wires cannot sustain such system abnormalities and may lead to risk of short circuit and serious fire hazards. The company has integrated special technology in manufacturing cables, which is rated for 10 % higher current carrying capacity and can withstand high temperature rise even during the worst overloading conditions.

Commenting on entering cables market, Mr Anil Gupta, Havells India Limited, said, "We are very excited to introduce Standard copper flexible cables range in the Indian market. This is yet another endeavour from our end to provide our customers with a wide range of products that are designed to meet the exacting international standards delivering a high degree of reliability and safety."

The HTR flame retardant cables range is available in four variants for different applications - PVC insulated single core HTR FR copper conductor industrial cables (unsheathed) 1100 V, PVC insulated multicore round HTR FR copper conductor PVC sheathed 1100 V, co-axial TV cables, telephone switch board cables.

Standard, a brand of Havells Group, is a niche player in the switchgear market in India by constantly creating innovative solutions and upgrading its product range, to meet the ever-changing needs of very discerning customers. Its product range today includes highly sophisticated domestic and industrial products such as MCBs, RCCBs, Distribution Boards (DBs), MCCBs, RCBOs changeover switches, switch disconnector fuses (SDFs), HBC fuses, Irene switches, etc.

All its products are designed to comply with major Indian and international specifications and are tested at CPRI/ERDA laboratories. The quality control systems of the company have been audited by BVQI and the company is certified for ISO 9001: 2000. Standard brand of MCBs are CSA, CE, and KEMA marked and are being exported to many European and Middle-East countries. It emphasises on research and development which is its lifeline and uses state-of-the-art CAD/CAM machines for its entire stage of design and development. It has in-house facilities for short circuit testing up to 10 kA and all related equipments for conducting electrical/mechanical tests.