Mumbai, November 27, 2013 - (Business Wire India) - Messe Frankfurt Trade Fairs India together with Mesago Messe Frankfurt is introducing Europe's leading automation exhibition, SPS IPC Drives, to the Indian market. The organisers feel it is the perfect time to harness business opportunities across all verticals of the automation industry in India and believe the launch of 'SPS Automation India - Driving manufacturing processes of the future' will be the ideal platform to aid this development.

The trade fair, like the mother event SPS IPC Drives (Nuremberg), will represent a leading platform for innovations in the field of industrial automation and host a vast range of displays of products, systems and services. SPS Automation India will be held from 5-7 February 2015 at Mahatma Mandir Convention and Exhibition Centre in Ahmedabad, Gujarat.

In India, industrial automation is an inherent need as well as a market requirement. Mr Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India stated: "The solution to India's pursuit of being a world-class industrial competitor is automation, and we are confident that SPS Automation India will present the sector players the perfect platform to showcase technologies while allowing the Indian market to access automation solutions designed to improve business profitability and optimise manufacturing operations. Moreover, we are also proud to combine strengths with our brand partner Mesago."

Currently estimated at Rs 12,000 crore (USD 2 billion), India's automation industry is growing at an annual average of 12 per cent, which translates to huge opportunities for the sector. With the evolution of the Indian market, the need for a more competitive edge in terms of productivity, profitability, safety and sustainable manufacturing processes has also heightened. Manufacturers, especially start-ups, have become aware of the benefits derived from adopting automated processes across their value chain. Also, experts believe that the current situation of the industrial automation sector in India can be enhanced with stimulation in demand for products and services.