Schneider Electric India, a global specialist in energy management, c?l?brating 50 years of op?rations in India, showcased its products, solutions and technology across its multiple business units in Mumbai recently. The initiative was part of a 50 city roadshow organised by Schneider Electric to collaborate and share knowledge on how to solve energy and address sustainability challenges.

The company also announced initiatives to strengthen its brand and retail presence in the Mumbai market - a region that comprises a very important market for Schneider Electric in India. Schneider Electric's direct presence here ensures the easy availability of all products by connecting with the customer at the ground level and collaborating with channels and influencers to offer a comprehensive set of competitive products and solutions, encompassing the entire product range of Schneider Electric.

"Mumbai has always been a key market for Schneider Electric and we are now looking at further strengthening our presence in this important region. We have seen good demand for our solutions from Mumbai and are optimistic about the future potential and growth of the energy management market in this region. Mumbai, along with other markets in the state is going to be a key driver of Schneider Electric's growth story in India", said Anil Chaudhry, Managing Director and Country President, Schneider Electric India.

On the sidelines of the roadshow, the company organized a national study on the Energy consumption profile of Indian businesses and drivers for clean energy investment in partnership with AEEE. As part of this initiative, Schneider Electric has also announced its new India brand campaign "50for50". The campaign is aimed at creating a powerful connect with Indians at large emphasizing the need to save energy to ensure access to energy for all.

Xperience Efficiency Yatra across 50 cities in India is a set of events by Schneider Electric that take on the demand drivers that are forcing change: economic and government rebalancing, urbanisation, digitization and sustainable resources. By looking at the latest integrated energy trends and sustainability solutions that will transform how we all work, learn and play, Xperience Efficiency Yatra shows the future of efficiency. Solutions will deliver energy management, energy access, and business process performance answers right across the energy chain, whether at home, at work, across the grid, or in towns and cities.