Rise of electrification across sectors has boosted demand: Amit Mathur

  • Articles
  • Feb 11,25
Our products cater to industries like construction, power distribution, telecommunications, automotive, and infrastructure development. We emphasise innovation, reliability, and sustainability to deliver technologies that empower industries and homes, says, Amit Mathur, President – Sales and Marketing, Finolex Cables Ltd.
Rise of electrification across sectors has boosted demand: Amit Mathur

Kindly brief us about your company. 
Finolex Cables is a pioneer in the electrical and communication cables sector, offering a diverse range of high-quality products and solutions. Our portfolio includes electrical wires, power cables, communication cables, conduits, LED lighting, fans, water heaters, switches, smart door locks and home automation solutions. With state-of-the-art manufacturing facilities located in Pimpri, Urse, Roorkee and Goa, we ensure world-class quality and adherence to global standards. Additionally, our backward integration enables superior control over raw material quality. Our products cater to industries like construction, power distribution, telecommunications, automotive, and infrastructure development. We emphasise innovation, reliability, and sustainability to deliver cutting-edge technologies that empower industries and homes.

How do you analyse the status of the Indian manufacturing sector in general and E&E industry in particular?
The Indian manufacturing sector is witnessing robust growth, supported by initiatives like Make in India, Production Linked Incentive (PLI) schemes, and large-scale infrastructure development projects. Exports are also gaining momentum due to global demand for quality products.
The electrical and electronics (E&E) industry is benefiting from the rapid adoption of renewable energy and digital transformation, along with increasing demand for energy-efficient products. Challenges such as supply chain disruptions and raw material price fluctuations persist, but the push for local manufacturing and smart technologies offers immense growth potential. At Finolex Cables, we are prepared to capitalise on these trends through our advanced, reliable, and sustainable solutions.

What is driving the demand for your products? What are the USPs of your technologies?
The demand for Finolex Cables’ products is driven by the evolving needs of modern infrastructure, rapid urbanisation, and the push for safe and energy-efficient solutions. Our diverse portfolio—ranging from electrical wires, power cables, and conduits to smart locks, smart doors, BLDC fans, and LED lighting—ensures we remain at the forefront of innovation. One of our standout offerings, FinoUltra Wires, represents a game-changing advancement in electrical safety and efficiency. Utilising Electron Beam (E-Beam) technology, these wires offer 75 per cent higher current capacity than conventional wires, minimise overheating, and significantly reduce energy loss. Their low smoke zero halogen (LSZH) composition, rodent & termite resistance, and superior mechanical strength make them ideal for high-risk environments such as malls, hospitals, metro stations, and airports, ensuring longevity of over 50 years.
Beyond wires, our commitment to innovation extends to smart home solutions like smart door locks and smart switches, which enhance security with cutting-edge technology, and BLDC fans, which deliver superior energy efficiency and durability. Every product in our portfolio is designed to optimise safety, reduce environmental impact, and enhance user experience, setting new benchmarks in the electrical and home solutions industry.

What kind of opportunities are you looking to tap in the domestic and export markets?
Finolex Cables’ growth strategy focuses on innovation, expanding its product range, and tapping into emerging market trends. The company is responding to evolving consumer preferences by introducing smart products like switches, door locks, and home automation solutions, meeting the growing demand for energy-efficient, connected devices. Additionally, Finolex has launched FinoUltra wire, a premium product with a 50-year lifespan, higher current capacity, and resistance to environmental risks, catering to critical infrastructure needs.
The company is also capitalising on the government's renewable energy push with solar wires developed using E beam technology. Expanding its presence in Tier 3 and Tier 4 cities, Finolex aims to meet rising demand for smart infrastructure in rapidly developing regions.
To boost awareness, Finolex is working with builders and contractors to promote certified, high-quality electrical systems. On the international front, the company is targeting regions with growing infrastructure needs, focusing on telecommunications, renewable energy, and housing, while forming strategic partnerships to expand its global reach.

With electrification increasing across sectors, how is it helping your business to grow?
The rise of electrification across sectors has significantly boosted demand for our cables and wires. As industries like EVs, renewable energy, and smart homes expand, they require highly efficient electrical systems, which we provide. Electrification in rural areas and infrastructure projects has also driven demand for durable and cost-effective solutions, making our products an integral part of energy distribution networks and smart energy systems. 

How are you planning to tap into AI, digitalisation/automation, and sustainability?
We are integrating AI and automation into our manufacturing processes to enhance efficiency, ensure consistent quality, and reduce operational costs. Digitalisation is transforming our supply chain management and customer engagement, enabling better responsiveness and scalability. Sustainability remains a core focus, and we are adopting energy-efficient manufacturing processes, recyclable materials, and eco-friendly practices to minimise environmental impact, ensuring we meet the demands of modern, responsible industries.

Which other trends are visible in the industry?
The industry is witnessing trends like the rapid adoption of renewable energy, the rise of green technologies, and the shift toward local manufacturing. Smart energy systems and IoT-based solutions are becoming increasingly prevalent, driving demand for advanced electrical and communication solutions. Additionally, increased focus on safety, energy efficiency, and long-lasting products is shaping customer preferences. At Finolex Cables, we are continuously innovating to adapt to these trends and remain ahead in a competitive landscape.

What are your growth plans for the company in the coming years?
Finolex Cables is positioning itself for significant growth in the coming years with a clear strategy focused on innovation, market expansion, and operational efficiency.  We are in the process of implementing a ?5 billion capex program that will expand our manufacturing capabilities. In addition we will focusing on the below key areas to drive progress:

  • Expansion of product portfolio: Finolex plans to diversify and expand its product offerings, particularly in the home automation space. With the introduction of products like BLDC fans, smart switches, and smart door locks, the company is clearly entering the rapidly growing smart home market. These initial steps reflect a broader vision of integrating smart, energy-efficient technologies into everyday living, catering to the increasing demand for convenience, sustainability, and security. Over the coming years, Finolex aims to introduce more innovative products, leveraging advancements in technology to stay ahead of the curve.
  • Market expansion: Finolex recognises the growing potential of smaller towns, particularly in Tier 3 and Tier 4 towns, where infrastructure development is accelerating due to government investments. These areas are expected to see increased demand for both basic electrical products and advanced technology solutions, including home automation systems. Finolex plans to expand its presence in these regions by targeting underserved markets, providing a mix of affordable, high-quality products for everyday consumers, as well as premium solutions for the growing tech-savvy segment in these towns.
  • Strengthening manufacturing capabilities: A key component of Finolex’s strategy is the enhancement of its manufacturing capabilities. This will involve embracing automation and digitalisation across their facilities to improve operational efficiency, increase production capacity, and reduce costs. Finolex aims to streamline its processes, ensure consistent product quality, and boost its ability to meet rising demand. This will also help us respond more swiftly to market changes and customer needs, reinforcing their competitive edge in a fast-moving industry.

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