Panasonic unveils New Refrigerator line Made in India

  • Industry News
  • Sep 13,23
This range is accessible in two sizes, with capacities of 401 and 357 litres, starting at an attractive price point of Rs 55,490. Additionally, Panasonic has introduced a budget-friendly 260-litre frost-free refrigerator.
Panasonic unveils New Refrigerator line Made in India

Panasonic has introduced its latest line of refrigerators produced in India, unveiling models that are part of their Prime Convertible series. These new refrigerators offer increased storage capacities and feature a bottom-mounted freezer design.

This range is accessible in two sizes, with capacities of 401 and 357 litres, starting at an attractive price point of Rs 55,490. Additionally, Panasonic has introduced a budget-friendly 260-litre frost-free refrigerator, starting at just Rs 23,490.

The bottom-mounted freezer models come equipped with an electronic display and control panel. They also feature a Prime Fresh Zone within the fridge compartment and expandable storage options that enable the conversion of both the Prime Fresh Zone and the freezer into fridge mode, thereby increasing the overall storage space for food items.

Fumiyasu Fujimori, Managing Director of Panasonic Marketing India, expressed his enthusiasm, stating, "We have meticulously engineered and designed our new line of refrigerators in India to address the common concerns of consumers. It's worth noting that these refrigerators have been proudly manufactured in India, reflecting Panasonic's commitment to the Make in India initiative. With this launch, we aim to achieve double-digit growth in the refrigerator segment for the fiscal year 2023–24."

Source: Business Line


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