Orbit Bearings India Pvt Ltd revealed its new logo at the Auto Expo 2012. The logo was inaugurated by Mr. Anuj Kathuria - Executive Director, Strategic Sourcing - Ashok Leyland. This brand transformation reflects the dynamism, constant drive and global outlook of the company. Established in 1990 in Gujarat, India, Orbit Bearings is one of the leading manufacturers of taper and cylindrical roller bearings for automotive and industrial applications for its OEM customers manufacturing trucks, truck trailers, agriculture tractors, transmissions, engines, compressors, industrial gearboxes, etc. The company is headquartered in Rajkot, Gujarat with its international office located in Germany. As a process driven technical solutions provider, Orbit is the 1st Indian company to export HUB bearings to various European truck trailer manufacturers.

The new logo, informs Mr Vinesh Patel - Managing Director - Orbit Bearings, reflects what ORBIT stands for, i.e., "Optimising Resources for Best Integration of Technology". The company has initiated investments in building a state-of-the-art R&D and testing facility along with expansion of its manufacturing facility at a new plant. This new R&D centre will have all the testing systems required for virtual simulation testing which can conduct endurance and validation tests for all its advanced engineering products. Mr Vinesh Patel also said "As we enter the third decade of growth we made a strategic decision to launch a new logo to reflect the new aims of Orbit, i.e., to provide technologically advanced solutions to our customers along with efficient manufacturing processes."

Over the years, Orbit has evolved from being a manufacturing oriented company to a knowledge based engineering entity that helps its customers to design, test and customise bearing solutions as per their requirements. It has been exporting to OEMs in USA, Sweden, Germany, Italy, Belgium and Brazil since last fifteen years. Apart from a significant international presence, there is an important domestic base in the form of Indian clients such as Ashok Leyland, Mahindra & Mahindra, Eicher Motors, Dana, Escorts, Sonalika, Greaves and Apollo. The company is now expanding its manufacturing capacity to 10 million taper and cylindrical roller bearings annually.