Kolkata, 02 June 2015: Taking forward the aggressive marketing strategy and brand building program for its "Balmerol" range of Lubricants, Balmer Lawrie, the highly diversified PSE, has launched the new TechTonic packs for Diesel Engine Oils and 4T Oils for the automotive sector, in Kolkata. During the launch function the revamped "Balmerol" logo, and newly developed technologies - DEKATROL for Diesel Engine Oils and WOWtech for the two-wheeler oils - were also introduced. The new packaging was launched by Mr Viren Sinha, Chairman & Managing Director, Balmer Lawrie in the presence of directors, senior officials, key customers, dealers and distributors. The company aims at doubling its market share in the lubricants space in the next 5 years.

The new TechTonic packaging symbolises the technological advancement achieved with the use of the exclusive "DEKATROL" and "WOWtech" technology, which act as a "tonic" for today's high tech engines. The packaging along with the revamped logo looks contemporary and modern. The company's R&D Centre, known as Application Research Laboratory (ARL) located at Kolkata developed the tribological solutions using the unique "DEKATROL technology" which has a ten point advantage, is eco-friendly, helps to reduces frictional energy losses, and enhances fuel economy as also the life of the product. The solutions developed using "WOWtech" technology provides extra protection and acts as strong shield for the engine, clutch and gear.

Speaking on the occasion, the Chairman & Managing Director, Mr Viren Sinha said that the company is constantly working on providing best in class environment friendly tribological solutions, which are at par with competition. He reiterated that automotive retail business would continue to be the focus, which will drive growth and profitability.

Balmer Lawrie is rapidly expanding the distribution network in both the industrial and automotive retail segment in focused markets ably supported by a strong marketing campaign and brand building exercise.