Mitsubishi Electric Corporation (Japan), a global leader in the research, manufacturing and marketing of electronic equipment, has launched the sub assembly of A&D inverters in India. Mitsubishi Electric's inverter, which has already shown its mettle since last three decades, is known for its quality and performance. With this initiative Mitsubishi plans to increase its market share up to 15 % by FY 15 from the present automation market share of 10% in India.

Speaking on the launch Hideyuki Ohkubo, Executive Officer, Group President of Mitsubishi Electric India, said, "We already are an established brand in India with our presence since 1995 providing low voltage drives for market right from 0.4 kW to 500 kW for established business sector like plastic, textile, pharmacy and automobile industry. Keeping in mind the increasing demand of the product in India, which was earlier imported, we are excited to assemble it here."

The area for the sub assembly of inverters is approximately 1000 sq ft which is estimated to manufacture 40000 units over the period. Mitsubishi Electric India targets to manufacture 1,50,000 units in the next 3 years with an investment of INR 150 million.

The inauguration of R&D centre will cater to local Indian market demands. MEI R&D, Pune is the fourth Mitsubishi R&D centre outside Japan which will support the global products. The centre has a mix of experienced and young engineers that contribute in various aspects of product development. MEI plans to increase their current resource base in R&D from 30 to 150 in the coming year.

In Indian Factory Automation Development Centre will develop PLC and other related products by collaborating with Mitsubishi Electric India's marketing division. It also will develop basic technologies common to diverse factory automation in cooperation with Mitsubishi Electric Factory Automation development centres worldwide, including the European Factory Automation development Centre in Dusseldorf, Germany, the North American Factory Automation Development Centre in Boston and Chicago, U.S.A. and the China Design Centre in Dalian, China.

Mitsubishi Electric has 51 channel partners in India with employee strength of 536 and its Factory Automation Division is headquartered in Pune. The company provides solutions to various industry verticals which include Automotive, Pharmaceutical, Food & Beverage, Textile, Water & Waste Water Treatment.

In India Mitsubishi Electric started selling automation products like PLC, HMI, Inverter, Servo motors in 1995. To support and enhance the inverter business, Mitsubishi Electric India (MEI) has already started sub assembly of inverters from February 2013 in Pune. As a part of first phase of its venture, MEI will manufacture micro drives up to 7.5kW and will manufacture drives up to 15kW over the period. The products under focus here are FR-A 700 and FR-E700.