How is CP GRAT-EX MFG CO serving its customers?
CP GRAT-EX MFG CO is serving its customers by offering them fast, efficient and economical solutions for Sharp-Edge (Burr) cutting with an ‘on time’ delivery system and effective after sales services. We keep innovating and introducing new products in the market based on the customer demands and requirements. ‘Quality’ is the essence of our success. All the products which we manufacture go through rigorous, stringent quality and durability checks throughout the sequence of all manufacturing operations. At the same time, we have an efficient distributor network pan India as well as globally in more than 18 countries, due to which our products are well available for customers worldwide. We are also present on online marketplaces like Amazon and social media platforms such as Instagram, Facebook, LinkedIn, YouTube etc which is helping us boost our sales even more.

How was the company's performance in FY23? What are your expectations (or targets) for FY24?
We achieved 50 per cent sales growth in FY 2023 from FY 2022. Our targets for the next 5 years would be to keep growing consistently by boosting the sales of our existing products, introducing innovative solutions in deburring and expanding to newer markets for widening our customer reach.

How the market for machine tools, in general, and deburring is tools, in particular, in India?
The market for machine tools and deburring tools has been consistently growing in India. This trend is corresponding to the high GDP growth rate of India. The manufacturing sector has received boost in last couple of years with the incentives given by the government for MSME’s and large corporates with regards to taxation, loans, payments, start-up schemes, etc. The market for deburring tools in USA, Europe, South East Asia and Middle East is also witnessing consistent growth after the brief recessionary period observed during the pandemic time.

So overall, the market for deburring tools and the machine tool industry as a whole is seeing an upward trend.

Could you please brief us about some of your products/solutions which were recently introduced in the market?
We have introduced a number of innovative deburring tools, handles and packaging in the last couple of years according to the market need and demand.

Some of our newly launched products are -

The government of India has announced many initiatives to promote the growth of SMEs. Are you seeing effect of these initiatives on ground?
Yes, the government of India has announced many initiatives such as the ‘RAMP’, ‘CBFTE’, ‘PMEGP’ etc which includes providing collateral free loans for SME’s at low interest charges, SIP’s for MSME’s, generation of employment opportunities through MSME’s, providing monetary support for exports, many taxation benefits etc.

Through this, the MSME sector is steadily growing and it can be seen through the market growth over the last couple of years. It is definitely expected to grow substantially in the years to come.

How has been exports business for you? How do you plan to scale it up?
The export business is doing well for us. We are using e-commerce platforms for tapping into new marketplaces. The goal is however to scale the exports further more in the years to come through more exhibition participations, expanding the distributor network, strengthen our marketing activities, etc.

What are your plans for EMO Hannover 2023?
The plans for EMO Hannover 2023 are definitely to generate good quality leads and to introduce our new deburring products. We have set up our stall in line with our new logo and brand colours. So, it will be a completely fresh and vibrant set up. We have invested in an interesting and modern booth design, wallpapers, tool display counters etc. I’m sure it will present us well in front of all the customers.

We will be looking to provide maximum value and satisfaction to the visitors to our stand and help them with the right solution.

What are some of the emerging trends in the industry?
Automation, AI has definitely been an emerging trend in our manufacturing and machine tools industry. We have made use of some of these technologies in our manufacturing operations and administration. Ecommerce is also an emerging marketplace for our industry in new geographies. We are making use of it too.

What kinds of new opportunities are you looking to tap in the coming years?
We certainly want to expand into newer markets, launch even better and innovative deburring tools, grow our ecommerce business and think of the possibilities to get into new product lines according to the market need and requirement. We are looking to strengthen our marketing activities by being agile and aggressive in it. At the same time, we would want to keep up our manufacturing operations in line with the demand. Our vision is to provide ‘Cutting Edge’ solutions and all our activities are aligned to achieve this vision.