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Lord’s Automotive steering the future with EVs
Interviews- Jul 24,24
The EV evolution is shaping customer experiences and addressing key challenges in the sector, says Dr Veer Singh, CEO, Lord’s Automative Pvt LTD.
How has the EV industry in India evolved technologically over the last few years?
The electric vehicle (EV) industry in India has experienced significant technological advancements in recent years, transforming various aspects of the industry. In terms of manufacturing, companies have adopted advanced techniques such as automation, robotics, and 3D printing, enhancing precision, efficiency, and scalability. Additionally, artificial intelligence (AI) and machine learning (ML) have been integrated into manufacturing processes, optimising supply chain management, quality control, and predictive maintenance, which has led to reduced production costs and improved product reliability.
The materials used in EVs have also evolved, with a shift towards lightweight materials like aluminum, carbon fiber, and advanced composites to improve energy efficiency. Innovations in electric motors, including the development of permanent magnet synchronous motors (PMSMs) and induction motors, have further enhanced performance and efficiency. Battery technology has seen remarkable progress, moving from traditional lead-acid batteries to lithium-ion batteries, which offer higher energy density, longer life cycles, and faster charging times. Advances in solid-state battery technology and research into alternative materials like graphene promise even greater performance and safety improvements.
How is Lord’s tapping the opportunities in the EV space?
Our company is strategically positioned to capitalise on the opportunities within the electric vehicle (EV) industry, offering a comprehensive lineup of 16 variants across both 2-wheeler and 3-wheeler segments. In the 2-wheeler category, our products include the stylish and efficient Lord’s Zoom e-scooter, the enhanced Zoom Plus, the robust Lords Bijli e-loader for small-scale commercial use, the high-speed Lords Stylon e-scooter, and the high-speed Lords Prime e-loader for heavy-duty commercial applications.
In the 3-wheeler category, we offer the reliable and economical Lord’s King e-rickshaw, the versatile Lord’s Samrat e-loader, the innovative Lord’s Sawari butterfly e-rickshaw for passenger transport, the ergonomic Lord’s Gati butterfly e-loader for goods transportation, and the inclusive Lord’s Grace e-rickshaw designed for passengers with disabilities. Additionally, our lineup includes the specialised Lord’s Swachh Yaan garbage vehicle, the high-speed Lords Vayu auto rickshaw, and the high-speed Lords Velocity loader for commercial use.
How do you differentiate yourself from other competitors in the electric 2W and 3W market?
We distinguish ourselves in the competitive electric two-wheeler (2W) and three-wheeler (3W) market through several key differentiators. We offer a diverse and comprehensive range of electric vehicles, with 16 variants across both 2W and 3W segments, catering to a wide range of customer needs and preferences. Our commitment to innovation is a cornerstone of our competitive strategy, with continuous investments in research and development to integrate the latest technologies into our vehicles. This includes advanced battery technology, lightweight materials, and smart features like IoT-enabled systems and advanced infotainment options.
We prioritise customer satisfaction by offering technologically advanced, user-friendly, and reliable products. Our comprehensive after-sales support, including maintenance, repairs, and customer service, ensures a seamless ownership experience. We also provide innovative financing options to make our electric vehicles accessible to a broader audience and offer personalised solutions such as the Lord’s Grace for handicapped persons and the Lord’s Swachh Yaan for garbage collection. We have also developed a widespread network of charging stations and service centers to ensure our customers have convenient access to essential services.
What are the key concerns and challenges facing the EV industry at present?
The electric vehicle (EV) industry faces several key concerns and challenges that need to be addressed for its sustainable development and widespread adoption. One primary challenge is the establishment of a robust and widespread charging infrastructure, including both fast-charging stations for public use and home charging solutions. Effective recycling and disposal of lithium-ion batteries also pose environmental challenges, requiring scalable solutions to minimise impact and maximise resource recovery.
Improving battery technology remains a critical challenge, with a need for advancements in energy density, charging speed, longevity, and cost reduction to increase range and efficiency. While the cost of EVs has been decreasing, upfront purchase costs remain higher than conventional vehicles, necessitating further affordability measures through incentives, subsidies, and manufacturing efficiencies.
What are the biggest challenges in optimising EV efficiency?
Optimising EV efficiency involves several challenges, primarily related to battery technology and management. Maximising energy density in batteries allows for longer driving ranges and reduced weight, enhancing overall vehicle efficiency. Improving charging infrastructure and technology to support faster charging times without compromising battery life or safety is crucial. Vehicle design and materials play a significant role, with the use of lightweight materials like aluminum and carbon fiber improving efficiency by reducing energy consumption and extending battery range. Enhancing vehicle aerodynamics through design optimisation also reduces drag and improves energy efficiency.
Efficient thermal management systems are essential for optimal battery performance and longevity in diverse climate conditions. Optimising regenerative braking systems allows for the recovery of kinetic energy during deceleration, improving overall energy efficiency and extending driving range. Software and connectivity solutions, such as vehicle-to-grid (V2G) integration and AI-driven predictive analytics, can further enhance efficiency by optimising powertrain performance and battery usage based on driving conditions and user behavior.
What has been the effect of various government initiatives on the sector?
The Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, for instance, has provided incentives for EV adoption and infrastructure development. The new EV policy announced in March 2024 aims to accelerate EV adoption through enhanced subsidies, tax incentives, and concessional financing options, reducing the total cost of ownership and making EVs more attractive to consumers. This policy also emphasizes the expansion of charging infrastructure, including fast-charging stations, battery swapping facilities, and renewable energy integration, addressing range anxiety and promoting widespread adoption.
Clear and supportive regulatory frameworks under the new EV policy provide certainty to stakeholders, facilitating long-term planning and investments. However, to further propel growth, additional measures are needed. Enhanced subsidies and tax benefits can reduce initial costs and promote investment. Rapid deployment of charging stations, particularly in rural and semi-urban areas, and establishing standards for charging connectors and protocols can ensure seamless charging experiences nationwide. Increased funding for research and development in battery technology and fostering collaborations between industry, academia, and research institutions can drive innovation.
What more can be done to propel growth in the EV industry?
Continued financial incentives, infrastructure expansion, and increased investment in research and development are critical for propelling growth in the EV industry. Enhanced subsidies and tax benefits can further reduce the upfront cost of EVs, making them more accessible to a broader audience. This financial support can also encourage investment in manufacturing facilities and technological advancements.
Rapid expansion of charging infrastructure is essential, particularly in underserved rural and semi-urban areas. This includes establishing a network of fast-charging stations and developing standards for charging connectors to ensure compatibility across different vehicle models. Implementing battery swapping stations could also address range anxiety and reduce downtime for commercial and fleet operators.
Exploring alternative materials and technologies, such as solid-state batteries, can enhance performance and safety. Collaborative efforts between industry, academia, and research institutions can drive innovation and accelerate technological advancements.
Moreover, enhancing public awareness and education about the benefits of EVs can drive consumer adoption. Government-led campaigns and partnerships with industry stakeholders can promote the environmental and economic advantages of electric transportation. Streamlining regulatory processes and providing clear guidelines for EV standards and infrastructure development will support industry growth and ensure a consistent and supportive policy environment.
Ultimately, a coordinated approach involving government support, industry investment, and consumer engagement will be key to accelerating the growth and adoption of electric vehicles, driving the transition to a more sustainable and efficient transportation ecosystem.
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