Mumbai, February 25, 2013: Kansai Nerolac Paints Ltd, one of the leading paint players has received an overwhelming response for its recent initiative 'Paint the Change' from the consumers across India. The group had undertaken its first activity of painting a one km long stretch outside the Delhi University wall on 24th February 2013, Sunday from 8.00am onwards. Here by, encouraging the donation of unused paint that would touch the lives of millions by spreading happiness and cheer.

The group had zeroed down on this site only after carefully analyzing the many entries along with the reasoning received on the facebook application. The reason behind painting the university in the capital of the country was to spread joy, provide a better environment and enable the students to excel in their academic careers. It would also, act as a great platform for painters across genres to partake in the event and would also get an opportunity to interact with other practiced and qualified artists. They were also able to express how they would want to make their tomorrow better and the various reforms they would like to bring about.

The Delhi Wallbook at the Delhi University (North) was painted by approximately five hundred graphic artists/ painters who put up their expressions on the more than 1 km long stretch outside the Delhi University wall where Nerolac donated eight hundred and seventy liters of unused paints which was collected from the consumers at their collection centers. The same was mobilized to the University by Nerolac.

"At Nerolac transformation is considered as the core value. We strongly believe that paint is a tool that one can use to express themselves. Taking this thought forward, the Delhi University exercise further enabled us empower and educate consumers to invest in a sustainable tomorrow thereby brining a transformation. This activity was an extension of our 'Paint the Change' initiative that has beautified the external walls thus adding to the charm of university and has also provided the emerging artists with a prospect to create & showcase their work in the open" said Mr Sukhpreet Singh, Vice President, Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd.

Nerolac has always believed in manufacturing paints that do not just beautify the walls but also minimizes the harmful effects that paint has on the residents. It has been the pioneer in introducing Lead Free paints and is also the first paint company in India to introduce the concept of Healthy Home Paints by launching a whole range of emulsions that have No VOC, No Smell and No Harmful Fumes.

Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and is the leader in Industrial segment, having a turnover of around Rs 30200 millions. The company has five strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.