Sunnyvale, California, April 24, 2017 – Organisations, from startups to enterprises, are investigating and planning for the next leap forward in the DevOps era that will enable consistent, quality releases in the form of liquid software. At swampUP 2017, JFrog will announce a solution that will help companies take that leap towards managing software continuous updates for everything from distributed dev and DevOps teams to IoT devices and even further endpoints.

"The future of software is liquid," says Fred Simon, Chief Architect and Co-founder of JFrog. "You need to constantly release updates, we see this every day with our individual smart devices and appliances. Customers don't want to worry about software updates, and companies need to provide new features and fixes continuously to stay competitive."

swampUP 2017 promises to be the most forward-thinking software event of the year, as JFrog users, industry leaders, and the DevOps community come together to exchange ideas and best practices over three days of conference networking and hands-on training.

Visionaries pushing the cloud and software industries forward will present keynote sessions, including Paul Chapman, CIO of Box; Melody Meckfessel, Senior Engineering Director for Google Cloud Platform; and Kohsuke Kawaguchi, CTO of Cloudbees and Creator of Jenkins. JFrog's Fred Simon will lead the discussion on the blueprints for next gen DevOps, while JFrog CTO and Co-founder, Yoav Landman, will deep-dive into the revolutionary JFrog technology soon to be powering continuous updates.

"JFrog has consistently been on the cutting-edge of DevOps with our 'universal approach' that supports our community and developer ecosystem. Last year we announced JFrog Xray, the universal artifact and impact analysis solution that gives our customers full visibility into security vulnerabilities coupled with a dependency graph for painless resolution," said Yoav Landman. "At swampUP 2017, the tradition of unveiling the next step in this journey will continue when we announce the JFrog solution that will support continuous updates."

JFrog architects the swampUP conference to encourage peer-to-peer conversation and knowledge exchange during multiple community events at the Wine Cave Reception, Community Gala Dinner, and Crush Bar after-party. Previous swampUP events set the bar high as Captain Sully Sullenberger led the Community Gala Keynote in 2016 with a discussion on disaster recovery. This year, Thomas Middleditch, star of hit HBO show Silicon Valley will converse with JFrog's very own CEO, Shlomi Ben Haim, about how to be a successful CEO in Silicon Valley with some potentially conflicting and intriguing differences in perspective.

Cap it all off with sessions covering every hot technology in the DevOps world including Docker, Chef, Jenkins, Kubernetes, Mesosphere, and OpenShift and best practices around continuous integration, continuous delivery, security, and open source governance, and swampUP is set to be the only DevOps conference you need to attend in 2017.