New Delhi, 11th January 2016: Jakson Group, India’s leading power Solutions Company, has ?unveiled a new brand identity symbolised by the introduction of a new corporate logo that signifies the group’s transformation and growth. The launch of new logo further strengthens the company's vision of leading the industry in delivering best products and solutions? and also celebrates the culture of innovation build over the history of seven decades.

Speaking at the launch of the new company logo, ?Mr Sameer Gupta, Chairman & MD, Jakson Group said, “Being? one of the most trusted power companies in the country, we are ?honoured and excited to introduce our new logo as part of the ongoing evolution of Jakson brand. The new identity reinforces our commitment of giving more to the customers, aligned with our brand philosophy of ‘empowering people’. We underwent this transformation to feature who we are today and to symbolize our dynamic future.”

?The logo carries contemporary colour and visual elements and is reminiscent of a multiplication symbol, delivering the promise of 'more' power and confidence to the customer.

The colour red in the logo symbolises passion, dynamism and strength while the colour blue symbolises intelligence, innovation and trust. The company is proud to be ahead of the curve in a rapidly evolving industry. At the same time it proudly carries forward its rich heritage and stands strong on its brand promise of ‘Empowering People’. The new logo would soon be seen and imprinted across all its products.