Schedule a Call Back
Greaves cotton releases Rap anthem video titled #Countmein on Women’s day 2024
Industry News- Mar 08,24
The Rap anthem encourages women and promotes gender equality and inclusiveness
Bengaluru: Greaves Cotton Limited proudly announced the launch of a stirring Rap Anthem video titled '#CountMeIn' celebrating International Women's Day 2024. This distinctive video showcases the enthusiastic involvement of employees from various offices, highlighting the Company's steadfast dedication to promoting gender equality and inclusiveness. Aligned with the United Nations International Women's Day 2024 theme, 'Count Her In: Invest in Women. Accelerate Progress', the '#CountMeIn' Rap Anthem embodies the spirit of diversity, empowerment, and unity.
Varghese M. Thomas, Chief Communications Officer, Greaves Cotton Limited, says, "The #CountMeIn campaign exemplifies Greaves Cotton's steadfast dedication to nurturing diversity and inclusion, both internally and externally. With this empowering rap anthem, we aspire to magnify women's voices and advocate for significant investment in their boundless potential to catalyse meaningful transformation and progress."
The #CountMeIn video, directed by Prashanth Ranganath, Creative Director, Tapasya Media, showcases original music, sound, and lyrics explicitly crafted for this project.
"I'm thrilled to have collaborated with Greaves Cotton Limited on this impactful project," shares Amrutha Prashanth, Co-Founder,Tapasya Media. "The campaign harnesses the power of rap culture to amplify the message of gender equality and empowerment. In a country where rap has gained significant traction, we recognise the opportunity to reach a dynamic audience and spark meaningful conversations about the importance of investing in women's potential."
Related Stories
Auto & Auto Components
Greaves Cotton appoints Parag Satpute as MD & Group CEO
Satpute has over 29 years of experience in leadership roles in the mobility solutions and the manufacturing sector across global and domestic markets.
Read moreMachine Tools & Accessories
India needs strong machine tools industry to become a global manufacturing hub
For the Indian manufacturing sector to reach $ 1 trillion, the machine tools industry needs to fire on all cylinders as it enables the production of other machines, parts and equipment for a wide ra..
Read moreAuto & Auto Components
Greaves Engineering is steadily increasing exports: Dr Arup Basu
In this interview with Rakesh Rao, Dr Arup Basu, MD, Greaves Cotton Ltd, highlights emerging trends in the Indian manufacturing sector and the company's plans for robust growth with minimum carbon f..
Read moreRelated Products
Automotive Oil Pump
AUTO COMPONENTS & ACCESSORIES
Kalpak Auto Pvt Ltd offers a wide range of
automotive oil pump.
Tata Motors unveils facilities for development of Hydrogen propulsion tech
AUTO COMPONENTS & ACCESSORIES
Tata Motors, India?s largest automobile company, unveiled two state-of-the-art & new-age R&D facilities for meeting its mission of offering sustainable mobility solutions. The unveilings constitute of Read more
Tata Motors plans petrol powertrain for Harrier and Safari SUVs
AUTO COMPONENTS & ACCESSORIES
Tata Motors is in the process of developing a new petrol powertrain for its premium sports utility vehicles, the Harrier and Safari, as confirmed by a senior company official. Currently, these models Read more
latest News
Subscribe to iNoW
For Industry News on WhatsApp, Give a Miss Call on: +91 84228 74016
