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Greaves cotton releases Rap anthem video titled #Countmein on Women’s day 2024
Industry News- Mar 08,24
The Rap anthem encourages women and promotes gender equality and inclusiveness
Bengaluru: Greaves Cotton Limited proudly announced the launch of a stirring Rap Anthem video titled '#CountMeIn' celebrating International Women's Day 2024. This distinctive video showcases the enthusiastic involvement of employees from various offices, highlighting the Company's steadfast dedication to promoting gender equality and inclusiveness. Aligned with the United Nations International Women's Day 2024 theme, 'Count Her In: Invest in Women. Accelerate Progress', the '#CountMeIn' Rap Anthem embodies the spirit of diversity, empowerment, and unity.
Varghese M. Thomas, Chief Communications Officer, Greaves Cotton Limited, says, "The #CountMeIn campaign exemplifies Greaves Cotton's steadfast dedication to nurturing diversity and inclusion, both internally and externally. With this empowering rap anthem, we aspire to magnify women's voices and advocate for significant investment in their boundless potential to catalyse meaningful transformation and progress."
The #CountMeIn video, directed by Prashanth Ranganath, Creative Director, Tapasya Media, showcases original music, sound, and lyrics explicitly crafted for this project.
"I'm thrilled to have collaborated with Greaves Cotton Limited on this impactful project," shares Amrutha Prashanth, Co-Founder,Tapasya Media. "The campaign harnesses the power of rap culture to amplify the message of gender equality and empowerment. In a country where rap has gained significant traction, we recognise the opportunity to reach a dynamic audience and spark meaningful conversations about the importance of investing in women's potential."
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