Godrej Material Handling, a business vertical of Godrej & Boyce Mfg. Co. Ltd., announced their new equipment rental brand, Godrej RenTRUST recently. The brand will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance.

Godrej Material Handling ia a leading manufacturer and exporter of forklift trucks and solutions. With the launch of Godrej RenTRUST, it now becomes the first Indian OEM to provide end-to-end rental of material handling equipment that serves 3PL, retail, e-commerce, airports and manufacturing industry.

Currently, the Indian material handling industry is struggling with a lack of skilled labour, standardisation (palletisation), regulations and fragmented nature of business. However, along with GST, many other trends are shifting the industry from being fragmented and unorganised to consolidation towards larger organized players. In addition, the inclination towards asset-light models has created a business opportunity for organised FLT rental businesses in India, which would offer an end-to-end solution.

Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling said, "In material handling industry, capex in equipment is only 13 per cent of Total Cost of Ownership (TCO) to a consumer. Godrej RenTRUST, our new rental solutions brand, will address the balance 87 per cent of the TCO pie. We have always been at the forefront of innovation by adopting the latest technologies to offer the best-in-class solutions to our customers. Godrej RenTRUST will provide end to end solutions to our customers. We are proud of being the only material handling equipment rental solutions company in India with the widest product range, accessories and value-added services.”

The newly launched business is the only material handling equipment rental solutions provider with the widest product range, accessories and value-added services. Apart from the equipment, it offers fuel, service and trained manpower for a variety of applications 24x7. It comes with a digital monitoring system that enables customers to have a transparent view of the equipment deployed at their facilities, submit and review logged requests and more. An IoT enabled fleet management system that lets customers track the equipment status, fleet productivity, fleet utilisation, equipment uptime in real time.