GE Lighting, a division of GE, has announced the launch of its 'Luminate India' campaign, an initiative to showcase GE's portfolio of LED products and spread the message of energy efficiency and environmental friendly lighting. The multi city campaign was flagged off by Mr John Flannery, President & CEO, GE India, in DLF Cyber City, Gurgaon.

The 'Luminate India' van would tour 35 major cities across the country over the next few months. The van will be parked at various spots in these cities where the visitors will be able to experience GE Lighting's aesthetically appealing and energy efficient product solutions in life-like settings. The first leg of the tour will cover key spots across Gurgaon, Delhi, Noida and Chandigarh where GE representatives will demonstrate the key features and benefits of GE's LED product offering to customers.

Headquartered in Bangalore, with regional offices across India, GE Lighting offers a complete range of lighting products for various applications such as retail, commercial, industrial, roadway, stadiums etc. GE's Lighting Technology Design Center (LTDC) in Bangalore is National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited and offers state of the art fixture design, development and test capabilities.