Established in 1974, Esbee Electrotech LLP is a pioneer in industrial products, switches and solutions for the white goods industry, as well as safety products for elevators. Esbee’s push buttons, stations and LED indicators are one of its kinds in the Indian market. In this interaction with Rakesh Rao during Hannover Messe 2024, Vijay Chordiya, Designated Partner, Esbee Electrotech LLP, highlights growth opportunities and importance of sustainability. 

Esbee Electrotech has a rich history. Can you tell us about the company's journey?

Esbee Electrotech is an innovative Indian company with nearly 30 years of experience. We started small, but our focus on innovation has been the key to our growth. Initially known for switches, we have expanded into electronic and electrical products, including those based on the Internet of Things (IoT). Today, we focus on three core areas: lighting, switches, and sound.

What sets Esbee Electrotech apart in product development?

Unlike many small & medium enterprises (SMEs), we don't chase after every market opportunity. We believe in core competencies and a forward-thinking approach. Products have lifecycles, and we aim to introduce new, innovative products before existing ones decline. In the past 23 years, we've successfully revamped our product range three times. We see a product lifecycle of roughly one and a half years for launch and growth, followed by decline after six to seven years. This cycle prompts us to constantly develop new products. Our current focus is on digitalising our existing products and transitioning from mechanical to wireless solutions.

How significant are exports?

Exports contribute around 15 per cent of our turnover. Exports are growing steadily across all sectors. We have a diversified portfolio catering to automobiles, industries, FMCG, and elevators. This helps us achieve our export growth goals.

How does Esbee Electrotech expand its business globally?

We focus on more than just business growth. We value innovation, customer satisfaction, and ethical practices. We prioritise working closely with customers to deliver high-quality products with faster turnaround times. This ensures high customer retention and attracts new customers, ultimately driving business growth. Additionally, we want to expand our core product lines and develop solutions for other startups.

How does Esbee Electrotech prioritise sustainability?

Esbee has always been proactive regarding environmental safety and sustainability. Back in 2006, we voluntarily adopted the EU's RoHS concept (even before it became mandatory in India), demonstrating our commitment to protecting our environment. All our products are designed with an eco-friendly approach. Our factory utilises solar power for 60-70 per cent of its energy needs. We also have a sewage treatment plant, a triple irrigation system, and water reservoirs for conservation purposes. We are committed to achieving carbon neutrality and are future-ready to meet the demands of global companies with similar environmental goals.

How does this proactive stance benefit your relationships with multinational companies (MNCs)?

Many MNCs aim to be carbon neutral by 2030-2035. Our existing sustainability efforts become a plus point when we work with them. Audits by these companies go smoothly because we have already established these practices.

Can you elaborate on your long-term planning?

We operate on a five-year planning horizon. In 2009, we formulated our first expansion plan, which was implemented by 2013-2014. This plan ensured long-term sustainability. We began working on another five-year plan in 2019, with a slight delay due to Covid. Our recently expanded facility will meet our needs for the next five years. We'll revisit our plan again in 2025. We take a systematic and strategic approach to long-term growth.