EMAG India shifts manufacturing landscape

  • Articles
  • May 27,24
In this interview with Rakesh Rao, Gujuraj Patil, MD, EMAG India, explores trends in the machine tool industry and new opportunities for EMAG.
EMAG India shifts manufacturing landscape

How do you see the journey of your company since its inception?
EMAG India has evolved significantly alongside the manufacturing landscape of our nation. Starting as a mere machine tool trader, we have transformed into a pivotal manufacturing partner for our clients, contributing value across the entire spectrum of part production. Our journey has seen the establishment of a spare part warehouse in Bengaluru, the introduction of a comprehensive application engineering facility, strengthening of our customer support infrastructure, and enhancing the re-tooling capabilities of our teams.

Could you please share with us some of the new developments in your company in the last two years?
Over the past two years, we have made significant strides in enhancing our service offerings. We have inaugurated a state-of-the-art spare part facility in Bengaluru, equipped to address critical spare part needs promptly. Additionally, we have installed a live mock-up of our VL2 machine at our tech centre, allowing customers to experience our machining capabilities first-hand. We have also expanded our portfolio to include EV and Non-EV transmission parts, showcasing our technological prowess.

What are key trends in the machine tools industry, particularly in your segment?
The machine tools industry, especially in our segment, is witnessing notable trends. There's a discernible shift in focus within the auto component sector, transitioning from IC engines to electric vehicles (EVs). There is a growing demand for tighter tolerances in non-auto industries, driving the need for advanced machining solutions.

How is the demand for your products & solutions from the automobile and auto component industry, particularly with the rise of electric vehicles and lightweighting?
Demand for precision part manufacturing is surging, necessitating high-quality production for both domestic and export markets. The rise of EVs and lightweighting initiatives, have allowed our machines to play a crucial role in meeting these evolving demands. For instance, our EMAG GT machine integrates turning and grinding operations, showcasing our ability to adapt to industry trends.

Which non-automotive industries are driving the demand for your products & solutions?
Non-automotive sectors like defence, aerospace, railways, and electronics are significant drivers of demand. Particularly, defence and aerospace manufacturing are experiencing rapid growth. Additionally, components for infrastructure and agriculture sectors, such as pump and off-road vehicle parts, contribute to our market growth.

How are factors like automation and sustainability influencing customer demand and your product offerings?
Automation is becoming increasingly crucial, with EMAG offering it as a standard feature. Particularly post-COVID, automation has gained momentum, aligning with our philosophy of reducing human error in the manufacturing process. Sustainability is also a key focus, driving our efforts towards man-less machines and eco-friendly manufacturing practices.

What are the key challenges faced by SMEs like yours?
While the ease of doing business has improved, SMEs still encounter hurdles, especially concerning taxation, compliance, and regulatory frameworks. Simplifying these processes would significantly aid in SME growth and development.

What are your growth plans for the future?
We are focused on expanding our capabilities in application engineering, re-tooling, and machine retrofitting. Our aim is to streamline processes and reduce turnaround times for our customers, ensuring seamless operations and continued growth.

Related Stories

Industrial Safety & Security
Navigating industrial risk management in the age of Industry 4.0

Navigating industrial risk management in the age of Industry 4.0

As industrial sectors embrace new technologies across their operations, the risks and opportunities to address them change. Recognising the possibilities and dangers of Industry 4.0 in risk manageme..

Read more
Auto & Auto Components
Godrej & Boyce announces motor components operations; eyes EV sector

Godrej & Boyce announces motor components operations; eyes EV sector

Godrej & Boyce aims to double the revenue from the motor components business in the next three years.

Read more
Auto & Auto Components
TPEM’s Punch.ev & Nexon.ev receive 5-star safety ratings from Bharat-NCAP

TPEM’s Punch.ev & Nexon.ev receive 5-star safety ratings from Bharat-NCAP

Punch.ev set a major milestone by receiving the highest ever scores achieved by any vehicle till date.

Read more

Related Products

Cutting Tools

MACHINE TOOLS, POWER & HAND TOOLS

Get Cutting Tools provides a wide range of CNC cutting tools

Read more

Request a Quote

Hydraulic Bandsaw Machine, Swing Type

MACHINE TOOLS, POWER & HAND TOOLS

Multicut Machine Tools offers swing type hydraulic bandsaw machines.

Read more

Request a Quote

Automatic Back Spot Facing Tool

MACHINE TOOLS, POWER & HAND TOOLS

Shenoy Engg Pvt Ltd offers automatic back spot facing tool.


Read more

Request a Quote

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016

Reach out to us

Call us at +91 8108603000 or

Schedule a Call Back