The world of energy management is changing and Elmeasure is evolving with it. It has been close to a decade since the journey of Elmeasure started and a lot has changed over those years. ElMeasure's business has grown and evolved, through this process they have learned not to limit themselves. To reflect this new direction ElMeasure has changed the logo of the company to express who they are today and symbolize their dynamic future. The new logo is effective from 1st January 2014.

ElMeasure's new look symbolizes a vibrant and growing enterprise with a clarity of purpose, a set of core values and consumer trust as their foundation. ElMeasure's latest range of solutions inspires their new tag line "possibilities ... Infinite" because that is what they do at Elmeasure "provide infinite possibilities to meet each customer's specific need". ElMeasure's brand new logo is built around this theme and is going to be the new face of the company to signify their new identity and direction. A strong and more pronounced "E" symbolizes their renewed focus built on the strength of their past as they move to the future. The blocks moving out of the "E" and leaving a trail represent new and innovative solutions that are moving from a wired architecture to a wireless one.

In order to achieve lasting change in the field of energy management, ElMeasure must deliver solutions that are based on innovation and technology at an unprecedented speed and scope. ElMeasure is moving in different direction; wired to wireless, innovative solutions like BEMS. This prompts the change of logo to reflect them in the changed scenario.