On July 1, 2014, Dirk Hoke took over as CEO of the Large Drives Business Unit of the Siemens Drive Technologies Division. Large Drives develops, manufactures, and markets products, systems, solutions, and services for drive engineering in industrial and infrastructure applications as well as sectors such as marine engineering, mining, cement, pulp and paper.

The 45-year-old graduate engineer joined Siemens in 1996 and started his career at Transportation Systems Division. Subsequently, Hoke held management posts in rail electrification, traction technology, and power supplies at Siemens locations in Germany and other countries. After serving for several years as CEO of Siemens' Cluster Africa and Siemens Morocco, in 2011 he took over leadership of the Industry Solutions Division before being appointed to head the Siemens Division Customer Services in October of the same year.