At Conti Live Action 2012 about 200 vehicle manufacturers, tyre dealers and fleet managers spent two days putting Continental industrial tyres through a series of tests benchmarking them against competitor products. The venue was the INTA (Spanish Institute for Aerospace Technology) test track in Viemes, near Madrid.

"We wanted them not only to experience the performance of the tyres but also to show our guests the lower total cost of ownership of Continental industrial tyres", said David Alonso, Spanish Director of Marketing and Sales. The organisers had put together a series of tests in which different tyres could be tested on the same vehicles and under the same conditions. The vehicles from Still, Jungheinrich, Caterpillar, Linde, and Hyster were fitted with Continental tyres and those from competitors.

In the tests, the drivers quickly noticed the differences in vibration suspension characteristics and rolling resistance. In one case ContiRV20 radial tyres were compared to a competitors tyre on a tractor and the competitors tyres showed a very different wear pattern - a clear indication of the superior durability of the Continental tyre.