Cole-Parmer, a global leader with 50 years of experience in fluid handling, life science, general laboratory products, instrumentation, and equipment, released a new version of its web site (ColeParmer.in) with reorganised menus, enhanced filtering capabilities, and time-saving user functionality to streamline the overall web experience.

Thousands of additional filters allow customers to choose the product characteristic most important to them and narrow their selection within seconds. Quick views also enable shoppers to expand on product details without navigating further. Clear customer favorites - including Customer-Written Product Reviews, Product Ratings, Q&As, and Live Chat - remain on the site.

In redesigning the site, Dave Trebacz, Director of Global Customer Experience and eBusiness said, "We listened to customers and re-evaluated every page. Our greatest challenge was keeping our own biases out of the way. Instead, we focused on customers' needs."

"The launch of the new website, which offers quick and easy access, is a part of the organisation's ongoing efforts to enhance the overall customer experience. Its robust navigation drives the users faster to their destination. Thus, this new website will enhance the interaction between Cole-Parmer and each user," added Rakesh Aggarwal, Director of Operations, Cole-Parmer India.

To assist users in navigating the new site, several videos, along with detailed FAQs are available. Test drive the new site at www.coleparmer.in

With more than 50 years of experience, Cole-Parmer is a global leader in providing fluid handling, life science, and general laboratory products and instrumentation. Working with R&D, pilot plant and production facilities, the company specialises in providing scale-up assistance to the biotech, chemical, academics, environmental, food, industrial manufacturing, and print industries. It offers a wide selection of both proprietary and leading industry supplier products and consumables as well as technical services and solutions.

(Ms Vinita Singh, Cole-Parmer India, Mumbai. Tel: 022-67162222/53. Email: vinita.singh@coleparmer.in)