Caterpillar power generation embraces a bright future

  • Industry News
  • Apr 25,17
Caterpillar power generation embraces a bright future

April 2017 – Caterpillar has been in the business since 1939, the first engine manufacturer to provide a complete factory-produced generator set, and globally today Cat brand generators lead the way in quality, durability and world-class support.

The FG Wilson brand was founded in 1966 and was acquired by Caterpillar in 1999. Ganesh Iyer, Power Generation Global Director for Cat and FG Wilson, says what intrigued them towards FG Wilson, "It was the modern factories, the distribution channel, the ability to reach new customers and most important of all, the entrepreneurial spirit within the brand." Alongside the premium Cat brand generator set range, FG Wilson allowed Caterpillar to reach a wider group of customers. Having a brand like FG Wilson inside the stable was something of a learning experience for Caterpillar, which today owns many "non-yellow" brands.

Ganesh says, "What makes the FG Wilson distribution network really special is that their main or usually sole focus is on our generator sets – this is what they do, so they are complete specialists. They understand the business and customers better than anyone."

That expertise can reach into extremely complex projects. In the early days, FG Wilson built up its name designing, building and commissioning mini power stations in the Middle East, often in the most inhospitable operating environments. That tradition continues today. In some European and Middle Eastern cities, it's possible to look across the skyline and tick off large landmark buildings which rely on an FG Wilson generator set for standby power.

India is a market where FG Wilson have been present since the mid 1990s, although that presence was quieter over the last few years. In 2016, FG Wilson launched a new range from 10 to 200 kVA, sourced and fully supported in India, all of which is CPCB II emissions compliant. Ganesh says, "India is a global powerhouse of innovation and technology and it's a market which we are very eager to serve. Right now we're building our product portfolio and distribution reach across the country. Worldwide we've worked very hard to build a business model with great quality products and world-leading aftermarket support and now we're bringing that to India."

Related Stories

Machine Tools & Accessories
Purvi Products transforms machine tools

Purvi Products transforms machine tools

The industry is transitioning from traditional tools to automated, high-precision systems.

Read more
Auto & Auto Components
Role of EV charging guns in accelerating electric mobility: Ishaan Parwanda

Role of EV charging guns in accelerating electric mobility: Ishaan Parwanda

India's EV market has witnessed exponential growth, with EV sales surging from 160,000 in 2019 to 1.5 million in 2023.

Read more
Material Handling Equipment
Gandhi Automation’s sectional overhead doors provide unrivalled safety

Gandhi Automation’s sectional overhead doors provide unrivalled safety

Their robustness and energy-efficient features make them a smart investment, ensuring both operational effectiveness and financial benefits over time.

Read more

Related Products

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016