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April 2017 – Caterpillar has been in the business since 1939, the first engine manufacturer to provide a complete factory-produced generator set, and globally today Cat brand generators lead the way in quality, durability and world-class support.
The FG Wilson brand was founded in 1966 and was acquired by Caterpillar in 1999. Ganesh Iyer, Power Generation Global Director for Cat and FG Wilson, says what intrigued them towards FG Wilson, "It was the modern factories, the distribution channel, the ability to reach new customers and most important of all, the entrepreneurial spirit within the brand." Alongside the premium Cat brand generator set range, FG Wilson allowed Caterpillar to reach a wider group of customers. Having a brand like FG Wilson inside the stable was something of a learning experience for Caterpillar, which today owns many "non-yellow" brands.
Ganesh says, "What makes the FG Wilson distribution network really special is that their main or usually sole focus is on our generator sets – this is what they do, so they are complete specialists. They understand the business and customers better than anyone."
That expertise can reach into extremely complex projects. In the early days, FG Wilson built up its name designing, building and commissioning mini power stations in the Middle East, often in the most inhospitable operating environments. That tradition continues today. In some European and Middle Eastern cities, it's possible to look across the skyline and tick off large landmark buildings which rely on an FG Wilson generator set for standby power.
India is a market where FG Wilson have been present since the mid 1990s, although that presence was quieter over the last few years. In 2016, FG Wilson launched a new range from 10 to 200 kVA, sourced and fully supported in India, all of which is CPCB II emissions compliant. Ganesh says, "India is a global powerhouse of innovation and technology and it's a market which we are very eager to serve. Right now we're building our product portfolio and distribution reach across the country. Worldwide we've worked very hard to build a business model with great quality products and world-leading aftermarket support and now we're bringing that to India."
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INDUSTRIAL PRODUCTS FINDER (IPF) is India’s only industrial product portal. Referred to as the ‘Bible’ of the manufacturing sector in India,
INDUSTRIAL PRODUCTS FINDER (IPF) is India’s only industrial product portal. Referred to as the ‘Bible’ of the manufacturing sector in India,
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