August 27, 2012: Bosch Power Tools, the world leader in power tools segment, has announced the launch of its 'Bosch@Home' range at Bangalore. The launch follows the interest and needs of a discerning Indian consumer who is seeking a better life and is willing to be adventurous. Consumers can choose from a range of exciting tools such as the Lawn & Garden Tools, Hobby Tools - Dremel, Smart Kit for home needs, IXO and Aquatak high pressure jet washer for cleaning of your car or bike. The tools are available at Home Town, METRO Cash & Carry, FutureZ First, Home Town Express and Kavyee Associates in Bangalore. Additionally, Bosch Power Tools has also launched the Bosch Kiosk to promote the 'Bosch@Home' range. The concept, backed by print promotion, will be rolled out across the country in the coming months.

'Bosch@Home' will also see vivacious actor - Prachi Desai promoting the range of tools as part of the company's marketing activation. Prachi personifies the modern day consumer of today. She represents the needs of a woman who is lifestyle conscious and wants a hassle-free independent life. The product range follows the rising trend of "Home improvement" in India, fuelled by the influx of a rising number of professionals who are willing to go all out and experience the tools that complete scores of jobs effortlessly and without having to depend upon anyone.

Speaking on the occasion, Mr Vijay Pandey, Vice President, Bosch Power Tools Division said, "Having gained a leadership position in the professional category (blue tools segment), we will now focus on this relatively young category which is growing at a fast rate. The trends show that it is growing at a rate of 30% currently. Our revenues from consumer facing tools accounts for Rs 30 crore and we believe this will only grow in the next few years."

He added, "The 'Bosch@Home' aims to usher in a new trend of Home Improvement that help consumers execute jobs at home, ranging from drilling, carving, etching, mowing and fixing to cleaning. We believe that these Do-It-Yourself tools will help bring back the joys of self reliance, like never before".

Bosch Power Tools is the leader of the power tools market in India. The company has built an enviable reputation for itself in India and its tools are popular due to the superior technology and quality offered by the company. Its legacy is reinforced by the fact that 'every minute, one Bosch Power Tool is purchased in India.