BorgWarner unveils new logo marking transformation to eMobility

  • Industry News
  • Jun 07,23
Signaling a new chapter, BorgWarner launches a new logo which is future-focused, dynamic and reinforces BorgWarner’s vision of a clean, energy-efficient world. The company expects eProduct revenues of over $10 billion by 2027.
BorgWarner unveils new logo marking transformation to eMobility

BorgWarner unveiled its new logo underscoring the company’s progress in its eMobility transformation through the execution of its Charging Forward strategy. The new logo is a visual representation of the company’s transformation – it is future-focused, dynamic and signals a new chapter in BorgWarner’s long and proud history. This is the first time the logo has changed in over three decades.

BorgWarner announced its ‘Charging Forward’ strategy in March 2021 and has made significant progress in achieving its targets. The company is on track to have at least 25 per cent of its revenues from battery electric vehicles (EV) by 2025, with organic EV bookings of $3 billion for 2025 exceeding its $2.5 billion target. Additionally, EV-focused M&A is tracking ahead of plan with the five acquisitions the company has made in the battery pack, e-motor, power electronics, and direct current fast charging spaces. With the spin-off of PHINIA expected to be completed in Q3 of this year, BorgWarner will have met its objectives with respect to optimizing its combustion portfolio.

“Now is the right time to introduce our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including eMobility,” said Frédéric Lissalde, President and Chief Executive Officer, BorgWarner.

To recognise this new chapter, today BorgWarner announced its plans to leverage the strength of its foundational products to continue to grow its eProduct (EV and hybrid) revenue to $5.6 billion in 2025 and to greater than $10 billion in 2027. This year, the company expects eProduct revenues of $2.3 to $2.6 billion.

BorgWarner partnered with Siegel+Gale, the brand strategy firm, to develop the new corporate logo.

Related Stories

Auto & Auto Components
STMicroelectronics supplies SiC technology to BorgWarner for Volvo Cars EVs

STMicroelectronics supplies SiC technology to BorgWarner for Volvo Cars EVs

BorgWarner will use the SiC dice in their traction inverter platforms for several current and future Volvo Car BEVs. ST to supply Silicon Carbide (SiC) power MOSFETs for BorgWarner’s Viper power m..

Read more
Auto & Auto Components
BorgWarner secures eHeater business uplift with European OEM

BorgWarner secures eHeater business uplift with European OEM

The 800V 3kW high voltage coolant heater optimises battery thermal management to increase battery performance and extend electric vehicle range.

Read more
Auto & Auto Components
BorgWarner to acquire Eldor’s Electric Hybrid Systems business for €75 million

BorgWarner to acquire Eldor’s Electric Hybrid Systems business for €75 million

The acquisition will complements and strengthens BorgWarner’s electric product portfolio. Eldor’s EHS segment includes on-board chargers (OBCs), DC/DC converters, and integrated high voltage box..

Read more

Related Products

Electric Vehicle Charger

AUTO COMPONENTS & ACCESSORIES

RRT Electro is engaged in manufacturing of customized Power Electronic Products over two decades having capability to Design, Develop, Prototyping, Regulatory Compliance testing & Certification, Manuf Read more

Request a Quote
Verified

Electric Vacuum Generators ECBPi

AUTO COMPONENTS & ACCESSORIES

The Schmalz CobotPump ECBPi has been tested and certified by Universal Robots and is therefore ideal for use with UR robots. Learn more about the intelligent vacuum generation with the Schmalz CobotPu Read more

Request a Quote

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016

Reach out to us

Call us at +91 8108603000 or

Schedule a Call Back