Berger paints subsidiary acquires the architectural paints business of Sherwin Williams (India)

  • Industry News
  • Mar 12,13
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Berger paints subsidiary acquires the architectural paints business of Sherwin Williams (India)

Berger Paint's wholly owned subsidy Brushworks Paints has acquired the architectural paints business of Sherwin Williams Private Limited. Speaking on the occassion, Chairman of Berger, K S Dhingra, said, "This transaction will significantly increase our presence in key markets, it builds on our strategy to grow our architectural paint business throughout India and it brings a high quality, committed team of employees to Berger Paints India". "We are proud to welcome such a well-respected team into the Berger family", he said further. Berger Paints India Limited was founded in 1923 and is a leader in the Indian paints market.

The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, over 135 depots, over 2500 employees and more than 15000 dealers. Headquartered in Kolkata, Berger Paints India is amongst top 20 paint companies in the world with global footprints across continents. Founded in 1760, this FMCG major has one of the largest distribution networks consisting of 12000 plus paint retailers with 86 stock points,9 production units and 5 distinctive business verticals namely Decorative Coatings, Protective Coating, Automotive Coatings, Industrial Coatings and Powder Coatings. It has business or technology transfer tie ups with various renowned Paint companies in the world like Nippon Bee of Japan, Orica of Australia, Becker Acroma Spa of Italy, etc.

Berger is credited with Proactive launch of new generation products in various categories of paints. Its recent successful launches include Weather coat Allguard (first silicon based exterior emulsion in the country and Rangoli Easy Clean, which keeps walls stain free). Being an ISO 14001 company, the quality products of Berger have attained instant recognition worldwide. They continue to meet quality requirements that are demanded today even in the domestic market. To meet the surging demand of its brands, the company is undertaking huge capacity expansion at its existing plants. It is also building a new plant at Hindupur in Andhra Pradesh.

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