Hannover, November 2016 – For exhibitors, the one true measure of a trade show’s effectiveness is the number of quality leads it generates. And the subcontractors who exhibit at Industrial Supply are no exception. But based, as they are, in halls 4 to 6 at Hannover Messe, they enjoy a unique advantage: cross-industry reach. They benefit from the ability to generate added leads in industries they had not even dreamed of targeting. This is a plus factor that Industrial Supply, the leading trade fair for innovative subcontracting solutions and lightweight construction, is able to offer because it is part of Hannover Messe, the world’s No. 1 trade fair for industrial technology, staged in Hannover, Germany.

It’s all about the location. Subcontractors offer technologies that have cross-industry applications. Industrial Supply positions those technologies right under the noses of key users from multiple industries. Plus there’s another important selling point: Industrial Supply’s audience literally comes from all around the world. For instance, in 2016, 36 per cent of the show’s trade visitors came from outside Germany. “At Hannover Messe we encounter many international customers who would normally be very difficult for us to reach,” explained Ulrich von Tippelskirch, the CEO of German plastics manufacturer Jäger Gummi und Kunststoff GmbH. The show also generates valuable leads from a diverse range of industries and backgrounds. “We find ourselves talking with technicians and design engineers – valuable contacts who are generally not part of our primary target group,” reported Sven Burmeister, Head of Marketing, Communication and Trade Fairs at REYHER Nchfg. GmbH & Co. KG.

The exhibitor mix at Industrial Supply during Hannover Messe will be even more diverse for the 2017 show with the advent of the SurfaceTechnology Area, the new home of the show’s entire surface treatment line-up. The decision to relocate the surface treatment displays to Hall 6 at Industrial Supply has been welcomed by the vast majority of the exhibitors affected. Christoph Matheis, the CEO of the German Surface Treatment Association (ZVO), explains: “The capital goods industries – for whom HANNOVER MESSE is the world’s most important trade fair – are major buyers of electroplating and other surface treatment products and services. Moreover, virtually all of the products offered by the Industrial Supply show’s established exhibitors feature some form of surface treatment. So the relocation to Industrial Supply will give the SurfaceTechnology Area exhibitors access to important additional target groups.”

The world’s leading trade fair for industrial technology will next be staged from 24 to 28 April 2017 in Hannover, Germany. With its core focus on “Integrated Industry – Creating Value,” Hannover Messe is the world’s leading showcase for the digitalization of production (Industry 4.0) and energy systems (Integrated Energy). The upcoming Hannover Messe will feature seven parallel shows: Industrial Automation, MDA – Motion, Drive & Automation, Digital Factory, Energy, ComVac, Industrial Supply and Research & Technology.

Poland will star as the Partner Country of Hannover Messe 2017.