Ashok Leyland takes an unconventional route to promote gender equality

  • Industry News
  • Mar 08,24
The campaigns BADA DOST and ‘Aali Re’ anthem of Mumbai Indians women’s team encouraging women to pursue their aspirations with the message "Koi Manzil Door Nahin" (No dream too far)
Ashok Leyland takes an unconventional route to promote gender equality

Chennai: Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, today released 2 new TVC’s – the first one is an unconventional route showcasing a female protagonist driving its LCV, BADA DOST, and the second on the lines of the ‘Aali Re’ anthem of Mumbai Indians, being the principal partner of the women’s team. Through these campaigns, Ashok Leyland is championing diversity and inclusion, encouraging women to pursue their aspirations with the message "Koi Manzil Door Nahin" (No dream too far).

Ashok Leyland has been spearheading the drive to empower women in a male-dominated sector, setting new benchmarks along the way. The company had already showcased the 'Women-centric Cabin Trim Line' at its Pantnagar plant, and an 'All Women production Line' at its Hosur plant, these moves are aimed at promoting gender diversity and attracting more women to the manufacturing industry. The company has made significant investments in training and upskilling these women in core manufacturing skills, entrusting them with the responsibility of overseeing the entire production process of the new engine line.

In addition, Ashok Leyland had also joined forces with the Delhi Government's Mission Parivartan initiative to train 180 women, many of whom have since secured employment as bus drivers with the Delhi Transport Corporation (DTC). Last year, the company provided specialised training to 100 women at a cutting-edge facility, equipping them with the skills needed to navigate various terrains and conditions while driving.

Ashok Leyland is also the principal partner of Mumbai Indians Women’s Team for the second year in a row. 

Shenu Agarwal, Managing Director & CEO, Ashok Leyland said, “At Ashok Leyland, diversity and inclusion has always been a priority, and we have been providing equal opportunities irrespective of gender and ethnicity. Through these new campaigns, we hope to demonstrate how, in a society where gender roles are rigidly prescribed and women are frequently overlooked, these women are shattering the stereotype and achieving their goals by firmly holding onto their belief of "Koi Manzil Door Nahin.  We are also proud to be the principal partner of the Mumbai Indians Women’s Team for the second year in a row. At Ashok Leyland, we recognise the importance of establishing a better gender balance, and initiatives like this create a more inclusive ecosystem."

Raja Radhakrishnan, President & Head – HR, Ashok Leyland said, “At Ashok Leyland we believe in empowering women in our effort to foster a fair and equitable society.  Our commitment is to spark positive change and foster equal opportunities for everyone by challenging deep-seated conventions and stereotypes, particularly in sectors historically dominated by men.”

Ashok Leyland remains dedicated to cultivating a more inclusive workforce, exemplifying its commitment through substantial investments in empowering and enhancing the skills of its women employees in core manufacturing skills.

Related Stories

Auto & Auto Components
Ashok Leyland and Minus Zero join hands to revolutionise autonomous trucking

Ashok Leyland and Minus Zero join hands to revolutionise autonomous trucking

The initial focus of this collaboration will be on developing tailored autonomous trucking solutions for ports, factory operations and corporate campuses

Read more
Auto & Auto Components
Ashok Leyland takes an unconventional route to promote gender equality

Ashok Leyland takes an unconventional route to promote gender equality

The campaigns BADA DOST and ‘Aali Re’ anthem of Mumbai Indians women’s team encouraging women to pursue their aspirations with the message "Koi Manzil Door Nahin" (No dream too far)

Read more
Auto & Auto Components
Ashok Leyland to set up manufacturing plant for electric buses in UP

Ashok Leyland to set up manufacturing plant for electric buses in UP

Once operational, the plant will initially have the capacity to produce 2500 vehicles per year. Ashok Leyland plans to expand this capacity to 5000 vehicles annually over the next decade, anticipati..

Read more

Related Products

Tata Motors unveils facilities for development of Hydrogen propulsion tech

AUTO COMPONENTS & ACCESSORIES

Tata Motors, India?s largest automobile company, unveiled two state-of-the-art & new-age R&D facilities for meeting its mission of offering sustainable mobility solutions. The unveilings constitute of Read more

Request a Quote

Tata Motors plans petrol powertrain for Harrier and Safari SUVs

AUTO COMPONENTS & ACCESSORIES

Tata Motors is in the process of developing a new petrol powertrain for its premium sports utility vehicles, the Harrier and Safari, as confirmed by a senior company official. Currently, these models Read more

Request a Quote

Electric Vehicle Charger

AUTO COMPONENTS & ACCESSORIES

RRT Electro is engaged in manufacturing of customized Power Electronic Products over two decades having capability to Design, Develop, Prototyping, Regulatory Compliance testing & Certification, Manuf Read more

Request a Quote

Hi There!

Now get regular updates from IPF Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Industrial News on Whatsapp! Enjoy

+91 84228 74016

Reach out to us

Call us at +91 8108603000 or

Schedule a Call Back