Finolex Cables Limited, India’s leading manufacturer of electrical and communication cables, has inaugurated ‘Finolex House’ – its exclusive brand retail store in Chennai. This launch marks Finolex’s foray into exclusive retail format. 

 

Finolex House will serve as a one stop shop for consumers who are constructing or improving homes. The store offers end to end electrical solutions for a safe home, from range of high quality cables to electrical fittings. The product range includes electrical wires, industrial flexibles, 3 core flat cables and winding wires, auto & battery cables, low voltage and high voltage power cables, coaxial cables, speaker cables, telephone cables, CCTV cables, solar cables, optic fibre cables, fans & water heaters, switches & accessories, switchgear products and LED lighting products.

 

With the launch of the Finolex House, the brand gets a step closer to consumers who are seeking not only beautiful but safe homes. The consumers are paying attention to all aspects of building including quality of electrical fittings to ensure that only high quality products are used. Finolex House will cater to the specific requirement of the discerning consumer offering them quality options under one roof.

Deepak Chhabria, Executive Chairman of Finolex Cables Limited, said, “Our goal is to provide complete electrical solutions to our customers across India. The launch of Finolex House is our commitment to the consumers to offer them the whole range of Finolex quality products under one roof. We are happy to launch the first Finolex House in Chennai. The city has always welcomed Finolex and has been one of our strong markets.”

 

Finolex plans to launch 50 Finolex Houses by 2019, with exclusive stores in key Indian cities. The stores will house experts who will help consumers with appropriate products for safe and secure homes. Currently the brand retails out of 3500 Channel Partners and about 40,000 Dealers across the country.