Nuuk, one of India’s fastest-growing new-age D2C home appliance brands, has entered into a multi-year strategic manufacturing partnership with Zetwerk as part of its long-term plan to build a scalable, high-quality and cost-competitive manufacturing base in India. The partnership reflects Nuuk’s intent to develop a future-ready manufacturing ecosystem aligned with global standards, localisation and long-term capacity building as the company scales.

As part of this development, the brand has appointed Sanjiv Rangrass, Non-Executive Independent Director, Zetwerk, as its Make-in-India Advisor. The association with Zetwerk supports Nuuk’s broader strategy of working closely with manufacturing partners across India.

Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, said, “We are building Nuuk as a new-age, design and technology-led brand in consumer appliances, where form and performance come together to create products that improve everyday living. To achieve this at scale, we require manufacturing in India that matches our ambition for quality, speed and innovation. For us, Make in India is not simply a tagline but a commitment to building and manufacturing in India to global standards. The appointment of Sanjiv as our Make-in-India Advisor adds deep operating experience to this vision and strengthens our ability to build responsibly with quality at the core.”

Rahul Sharma, Managing Director – Precision Business (Electronics), Zetwerk, said, “Nuuk represents a new generation of Indian consumer brands investing early in manufacturing depth and taking a long-term view of how products are designed, built and scaled in India. This partnership reflects our shared approach to building high-quality production in India. It demonstrates a commitment to developing globally competitive products from India while establishing systems and processes needed for sustained Make-in-India growth.”

Zetwerk is expected to serve as Nuuk’s manufacturing partner for select home appliance categories, including fans, heaters and others, with a shared focus on progressive localisation and scalable production. The alliance forms part of Nuuk’s broader strategy to collaborate with multiple manufacturing partners across categories.

The partnership will be guided by a structured roadmap that includes collaborative new product development, pilot manufacturing programmes, and the establishment of testing and reliability facilities to support quality-driven production.

Going forward, Nuuk plans to expand its Make-in-India footprint across key appliance categories required for long-term scale. The move reinforces the company’s ambition to shape how new-age consumer brands design and manufacture products in India while anchoring its next phase of growth in manufacturing excellence.