CEAT, a leading tyre manufacturer, appoints Debashish Roy as the Chief Digital Transformation Officer, effective December 2, 2024. This strategic leadership addition marks a significant step in CEAT's commitment to accelerating its digital transformation journey.

 

Debashish Roy will report to Amit Tolani, Chief Executive, CEAT Specialty, and will play a pivotal role in driving the company's digital innovation, customer-centric initiatives, and technological advancements.

 

Debashish brings over 15 years of rich experience in digital transformation through driving innovation, digital disruption, and achieving customer centricity across products, platforms, channels, new business models, and analytics. He is an engineering graduate with a Bachelor of Engineering (Chemical) degree and holds a management degree from IIM Mumbai, majoring in IT & Operations,

 

He has led multi-cultural teams across India, North America, Europe, and Emerging Asia in executing transformation programs for several Fortune 500 organisations. He has held significant roles with industry leading firms like Abbott India Ltd., PwC US Advisory, Cognizant Business Consulting focusing on large-scale business transformations and driving sustainable revenue growth.  Prior to joining CEAT, Debashish was the Director of Digital Transformation & Customer Experience at Pfizer Ltd, where he successfully drove the adoption of innovative digital and IT capabilities, building a strong digital foundation for the company.

 

His expertise combines a unique blend of digital and IT strategy, data and analytics, program management, product and process innovation, change management, ecosystem partnerships, omnichannel customer experience, new business models, and cross-functional team communication and management.

 

Debashish's contributions to the field have been widely recognised. He was awarded the CX Leader Award at the 11th Global Edition of the World CX Summit & Awards in 2024 and the Leading CIO of the Year Award at the CII CIO Excellence Awards in 2023. He also received the Economic Times CX Inspiring Leaders Award in 2023 and the Innovator’s Award at the BIG CIO Show and Awards in 2022, supported by NITI Aayog.

 

Amit Tolani, Chief Executive, CEAT Specialty, said, "We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT's growth and strengthen our market position in the industry."

 

On his appointment,  Debashish Roy said, "I am excited to join CEAT and embark on this new journey. My focus will be on innovating for a safer, better world by leveraging technology and empowering people. By connecting, collaborating, and delivering, I believe we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation."

 

Debashish's appointment is effective December 2, 2024, and he will be instrumental in leading CEAT's digital initiatives under the guidance of Amit Tolani, Chief Executive, CEAT Specialty.