Ã¢â‚¬Å“Deccan Industries will launch industrial pumps soonÃ¢â‚¬Â

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Ã¢â‚¬Å“Deccan Industries will launch industrial pumps soonÃ¢â‚¬Â

Ã¢â‚¬Å“Deccan Industries will launch industrial pumps soonÃ¢â‚¬Â

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Sep 01,18

Established in 1981 by a first generation entrepreneur K K Veluchamy to make borewell submersible pumps, Deccan Industries today has emerged as a major manufacturer of wide variety of pumps

Ã¢â‚¬Å“Deccan Industries will launch industrial pumps soonÃ¢â‚¬Â

Established in 1981 by a first generation entrepreneur K K Veluchamy to make borewell submersible pumps, Deccan Industries today has emerged as a major manufacturer of wide variety of pumps. The company was the first in South India to obtain ISI mark for submersible pumpsets. In this interaction, K V Karthik, Managing Director, Deccan Industries, sheds light on how the company plans to tap the emerging opportunities in the pumps industry.

Kindly brief us about Deccan Industries and products offered by the company

The company was the first to manufacture higher rating submersible pumps for water supply schemes. These higher rating pumpsets was huge success and the company established itself as the prime manufacturer of higher rating submersible pumps which the company till now maintains.

Founder K K Veluchamy was recipient of various national awards for innovation in pump technology including a President of India’s award. The company, which has a production capacity of 75,000 pumps per annum, has expanded its distribution across the country with six sales branches and more than 200 dealer network.

Which end-user industries are driving the demand for submersible pumps?

The submersible pumps industry in India is at a matured stage. The main driver for the market is the irrigation and government water management systems for drinking and disposal of waste water.

What are emerging trends in pumps industry?

The Indian industry is looking at industrial and process pumps manufacturing for increased revenues. Technological collaborations, technology acquisition are some of the buzz words. Companies are increasing their spend in development for products with cutting edge technologies

How do you plan to expand your exports business?

Yes a lot of pumps are exported from India. Competition of pricing is the major challenge. Exports with improved technology can alone sustain in the long term. We are looking at improved technologies to cater to the global demand.

With new technologies, pumps are becoming ‘smart’. How is Deccan Industries tapping this trend?

Smart pumping systems, variable speed drives, intelligent monitoring and remote access operation are some of the technologies with IIoT that are used in pumping industry. Deccan Industries is part of a project funded by Government of India to develop smart pumps. The project is in progress and the product is likely to be launched by this year end.

Can India become a manufacturing hub for pumps?

Yes, India with its vast human potential could become a manufacturing hub for pumps. The challenge is getting the materials with required metallurgy. Even that gap is getting closed now. Already many global leaders have set up their manufacturing centre in India

Outlook for pumps industry

The global pump industry is expected to grow at around 6 per cent. The Indian pump industry is to follow suit. The increased focus on exports of pumps by Ministry of Commerce through EEPC is starting to yield results. Many companies are benefitted and the exports from India is surely going to increase

Are you looking to launch any new products?

Yes, will be launching industrial pumps very soon. The development of these pumps is on and we expect the products to be in the market by 2019. A new manufacturing shed of 7500 sq m has been added during the past year. Capacity to test upto 300 kW pumps has been installed making us one of the few manufacturers with such capacity.

What are the growth plans for your company?

We are looking at a CAGR of 20 per cent by 2022. We plan to achieve this by increasing our capacity, focus on new markets and developing new range of industrial pumps.