Rockwool, as an organization, aligns itself very closely to the properties of the "Rock" which is the raw material that goes into the manufacturing of Rockwool products. Rockwool believes that everything in the universe can be insulated. And the possibilities of insulation and the glorious outcomes are limitless. From being instrumental in conservation of energy, insulation could work wonders for the optimization of available resources and prudent usage. As a name to reckon with in the industry, Rockwool prides itself on the quality of its people, infrastructure, processes and technology. The commitment to redefine the existing industry benchmarks and the core competitive advantage that Rockwool possesses is in fact a testimony to some of the time-tested philosophies that have become a part of the company's corner-stones of growth. The lasting relationships that was built over time, the continuous innovation, the unique expertise in the field, the adherence to high quality standards, the impeccable track-record built over the years, the complete trust that it inspires, have been at the fore-front of Rockwool's success and growth.