• Balmerol

Lubricants for Prime Protection, Peak Performance

Balmer Lawrie & Co Ltd, probably the only Indian company with lubricating oil and grease plants outside India, offers the finest range of greases, oils and speciality lubricants. The company is a multi unit, multi technology conglomerate under the Ministry of Petroleum & Natural Gas, Government of India, and a pioneer in grease manufacturing. Today it has 4 manufacturing plants located at Kolkata, Mumbai, Chennai and Silvassa, manufacturing the BALMEROL brand of lubricants. All plants are certified to ISO 9001: 2008, 14001: 2004 and OHSAS 18001: 2007 standards. In recent years the company has forayed into the retail marketing of its BALMEROL brand and has already made its presence felt in the automotive lubricant market by carving out approximately 2% market share in the bazaar segment. It uses API Group II and III base oils produced from modernised refining processes, which are best suited for the formulation of superior variety of lubricants suitable for the modern breed of vehicles. These lubricants are characterised by long drain intervals, lower oil consumption, fuel economy and reduced emissions. These aspects have been the reason of increasing usage of these grade of lubes by the discerning buyer who is willing to justify the premium paid vis-à-vis improved engine performance. The company has already added to its stable API certified CH4 and CI4 grade of BALMEROL engine oils, which are being extensively used by fleet owners and transport contractors. For the 2-wheeler segment, BALMEROL grades include high performance engine oils certified to JASO MA requirements meeting API SL and SM grades suitable for new generation bikes. It has tie-ups with reputed vehicle manufacturers and OEMs, viz., Tata Motors, SML – ISUZU, M&M, TIMKEN, SKF Bearings, etc.