• Festo Controls Private Limited

Vuvg Pneumatic Valve

Demand from Asian machine and plant manufacturers is breaking records for new orders. However, only suppliers of automation technology with the right products for this will be successful in the long term. The new VUVG Pneumatic Valve range from Festo is one such product. Its secret is the consistent integration of users into the innovation process. “The VUVG valve range is a classic example of joint engineering based on our ‘lead user approach’,” explains Dr Ansgar Kriwet, Member of the Management Board Region and Sales Europe at Festo AG. Accordingly, the most successful development solutions arise in cooperative exchange between Festo and its users. However, this approach is not just of relevance to field sales engineers. “On the contrary, many Festo employees with direct customer contact are integrated into this development process – from application and industry specialists in customer consulting to central research and development and product management through to production and logistics,” explains Dr Kriwet. The Sales division at Festo has targeted industry platforms for key industries such as electronics & light assembly, food & beverages or automotive construction. The industry platforms are global teams that identify the specific needs of lead users in the most important markets and develop product concepts from these. The lead users are leading manufacturers in an industry. They are permanently integrated into this development process.