Indian robot maker Addverb partners Logsquare to expand in Middle East

  • Industry News
  • Aug 23,23
The partnership will primarily focus on integrating Addverb’ Autonomous Mobile Robots (AMRs) portfolio along with software like Fleet Management System (FMS) into Logsquare’s total solutions for their customers.
Indian robot maker Addverb partners Logsquare to expand in Middle East

New Delhi

Addverb, a global manufacturer and supplier of complete warehouse automation solutions, has partnered with Logsquare, a leading system integrator for logistics solutions, to expand its presence in the Middle East, especially GCC and Iraq markets. The partnership will allow both companies to leverage their expertise and offer premium automation solutions to their customers.

Addverb’s expertise lies in delivering end-to-end intralogistics automation solutions based on Industry 4.0, IoT, and robotics. With a wide-ranging portfolio, the company offers unique combinations of fixed and mobile automation systems powered by robust enterprise software, to serve clients across a multitude of industries. Logsquare provides a complete range of comprehensive integrated solutions, as well as consulting services to optimize logistics operations. As a renowned player in the Middle East region, Logsquare possesses local engineering and implementation expertise supported by a strong European backbone.  The partnership will primarily focus on integrating Addverb’ Autonomous Mobile Robots (AMRs) portfolio along with software like Fleet Management System (FMS) into Logsquare’s total solutions for their customers. 

Pieter Feenstra, CEO, Addverb EMEA, said, "We are thrilled to partner with Logsquare to expand our reach in the GCC and Iraq markets. After opening our own office in Dubai for total solutions headed by Varun Visruthan, we are excited to also offer our mobile portfolio to a renowned partner like Logsquare to accelerate our growth in this region. We are eager to collaborate with them as their expertise in logistics and integration will complement our expertise in automation and robotics, allowing us to offer a comprehensive solution to our customers." 

Jacques Adem, Managing Director, Logsquare, commented, “This partnership is a venture between a distinguished regional intralogistics player and a promising OEM with a diversified forward-looking technology. Logsquare is seeking to enrich its solutions and product portfolio with Addverb’s AMRs. This will enable us to further boost our offerings and combine applications”, the main value addition will be on our client side in MENA whereby we will be able to join the differentiators of both entities, local engineering and execution capabilities paired with reliable cutting-edge technology.”

Addverb and Logsquare's partnership promises to offer customers in the Middle East region with a diverse selection of cutting-edge automation solutions to streamline supply chains, optimise operational efficiency and improve bottom lines. Both companies are enthusiastic about embarking on this journey together and anticipate a long and fruitful collaboration.

Launched in 2016, Addverb provides smart end-to-end robots for warehouses and industrial automation. Addverb’s headquarters and manufacturing facilities are in India, with R&D facilities both in India and the US, and subsidiaries in Australia, Singapore, the Netherlands, and the US. The fleet of automated robots and various material handling technologies, combined with in-house system integration and software solutions, improves warehouse operations’ space optimisation, efficiency, performance and accuracy.   

Addverb solves its customers’ problems through a four-pronged approach. Addverb discovers the right automation for a customer's problem; designs a tailor-made solution with its self-manufactured products, develops and executes the project, and delivers dedicated after-sales support.  

Addverb boasts a wide portfolio consisting of Autonomous Mobile Robots, Sorting Robots, Auto Storage and Retrieval Systems, and Picking Technologies, fuelled by enterprise software; with a wide range of customers like Flipkart, ITC, Unilever, Patanjali, Marico, PAR Pharma, Johnson & Johnson and 300+ more.    

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