Trade Fairs have evolved into one of the most important marketing tools for manufacturers and traders. Today most of the leading manufacturers spend up to 10% of their total advertising budget on trade fairs, the figure reaching as high as 40% in case of companies operating in the B2B area. Trade Fairs offer a total platform that brings together all marketing activities – promotion, advertising, face to face contacts, selling actions, public relations and market research, and above all, actually show the machines/tools/equipment in operation. www.ipfonline.com strives to bring to its viewers regular updates on all the important events happening at both national and international levels.